The wedding industry can be a very lucrative market to be involved with. The average wedding in the UK costs £20,000, and for many money is no object when it comes to their big day. This means that wedding planners can charge an amount of money for their service that people would normally not even begin to contemplate in other areas of their lives. With this profitability, however, comes an expectation that everything will be handled to a very high level.
Couples often come to wedding planners because they want the guarantee that the big day will finish without even the smallest mistake and they will consult various companies before making their decision. Competition here is fierce and one way that a wedding planner can get ahead of the rest is by devoting attention to their marketing strategy. Many will not have any experience of this whatsoever, but marketing is what gets people to contact specific companies and is the only way that wedding planners can ensure profitability. As such, here are some marketing techniques that are proven to be effective here. [Read more…] about Marketing tips for wedding planners